“Devapriya is a brand strategist, an IL (Intelligent Leadership) Certified Executive Coach and a NABET and SQA certified Master Trainer.
She is a branding and marketing specialist who has worked with leading multinational companies for 18 years, before embarking upon her entrepreneurial journey. During her corporate career, she has helped launch and build powerful global brands that have won consumer confidence & delivered outstanding business results. Organizations she has worked with include Nestle India, GE-SBI, ICICI Prudential Life Insurance and Carlsberg India.
Passionate about evolving individuals and enterprises into successful, sustainable brands, Devapriya founded 212 Degrees – The Personal Brand Consultancy, where she works closely with senior executives, entrepreneurs and business owners to help them deliver brand impact and achieve strategic positioning and visibility.
At 212 Degrees, the core areas of focus are:
Branding Strategy, Positioning and Brand Impact
Coaching and consulting formats include workshops and 1:1 sessions, with personal branding and business acceleration methodologies at the core.
Devapriya has conducted high-impact, result-oriented workshops for several organizations such as Yes Bank, Bain and Company, Dell, Maruti Suzuki, Xerox India, Astra Zeneca, Pearsons, Genpact, Mahou India, AON Hewitt, Pitney Bowes, Vestige India and Medicover. She has worked with students and faculty at Apeejay University, IMT Ghaziabad and IMI Delhi to prepare them for their work-life. NGOs such as Literacy India and Ecolib Foundation relied on her to train executives on the importance of aligning brand and business.
Devapriya has been called upon to individually coach several professionals, business owners and women entrepreneurs as well as senior corporate professionals across organizations such as Bacardi India, The Royal Bank of Scotland (RBS), Cargill India, Petronet, Sage Publications, SOS Village, British Telecom, Corporate Voice, to name a few.
Her practice leans heavily on the real-life experience that she has garnered during her corporate experience, which she blends into her certified coaching programs. Hence, delivering excellence in client experience through empathy is her key differentiator.